Typography and Web Advertising: Making Every Opportunity Count

Design principles and goals for web ads and print ads are similar—but the constraints seem starkly different. We can only benefit from standing back and taking a fresh look at our approach to these areas of web pages that need to pack a lot of punch within their tiny dimensions. We’d recently seen Alexander W. White’s gorgeous new book, Advertising Design and Typography, so we thought he’d be just the right person to explore this advertising niche for us.